We believe in simple ideas, strong relationships, and lasting impact.
OUR MISSION
You can ride the wave or get buried by it. The choice is yours but you shouldn’t have to figure it out alone.
The accounting world has a dirty secret: it trains professionals to think statistically and execute tactically, but almost never teaches them how to think like a business owner. So firm owners end up trapped, technically brilliant, operationally stuck.
Tax Founded was built to fix that.
We exist for firm owners who are building with intention, who want systems, processes, and a real business mindset, not just another year of grinding through tax season on fumes and habit. Our education goes beyond software inputs and compliance checkboxes. We teach you how to master the tax code, communicate it powerfully to your clients, and build a firm that actually works for you.
THIS ISN’T FOR EVERYONE.
If you’re content cranking out a thousand returns at bottom-dollar pricing and calling it a business, Tax Founded probably isn’t your thing.
If you’re ready to…
Grow
Understand your numbers
Fix your bottlenecks
Build your culture
Create something that lasts
YOU’RE WHO WE BUILT THIS FOR.
KELLY BENDER
Kelly is a tax strategist and co-leader of a growing tax and accounting firm, TBS, serving business owners across the country. With years of experience helping entrepreneurs navigate complex tax regulations, Kelly specializes in proactive tax strategy, not just tax filing
She is passionate about helping business owners stop overpaying the IRS, build smart entity structures, and create year-round tax plans that support real wealth growth. Known for breaking down complicated tax concepts into clear, actionable steps, Kelly empowers clients to make confident financial decisions.
When she’s not leading strategy sessions during tax season, she’s educating business owners on how to turn compliance into opportunity.
As Co-Founder of Tax Founded, Kelly now brings that same strategic mindset to tax professionals, teaching them how to move beyond compliance work, implement scalable systems, and build profitable firms rooted in strategy and impact.
JARED FOOS
Jared began his career in 2011 in client service before training as a tax professional and serving individual taxpayers starting in 2012. In 2018, he earned his Enrolled Agent (EA) designation, allowing him to represent clients before the IRS and specialize in advanced tax planning, business consulting, and entity strategy.
As President and Owner of Foos-Garvin, Jared focuses on proactive tax planning, business advisory, and helping entrepreneurs build strong financial foundations. He has successfully expanded the firm to multiple Ohio locations through intentional leadership and client-first systems.
Jared believes great firms are built on education, service, and trust. Through Tax Founded, he now teaches tax professionals how to build scalable, profitable firms without losing the personal impact that makes the work meaningful.
WE GO DEEP ON THE HARD STUFF.
Running a firm is hard. We don’t sugarcoat it. Tax Founded is where we pull back the curtain and get into the real operational challenges that every firm owner faces but few talk about:
Understanding your numbers and what they’re actually telling you
Profitability margins and how to protect them
Where your time is going and what it’s really costing you
Bottlenecks that are quietly killing your capacity
Building a firm culture that attracts and retains great people
Hiring, firing, scheduling, and the unglamorous truth about growth
Systems and processes that scale, without scaling your stress
THE BEST FIRMS AREN’T BUILT IN ISOLATION, THEY’RE BUILT IN COMMUNITY.
We pair all of this with IRS-approved CPE, real mentorship from founders who’ve been in your shoes, and a community of peers who push each other forward.
3 THINGS WE DO BETTER THAN ANYONE
STRATEGY OVER COMPLIANCE.
Every firm owner knows the tax code. We teach you how to use it and how to explain it to clients in ways that build trust, command premium fees, and set your firm apart.
MENTORS WHO’VE ACTUALLY BUILT FIRMS.
Not consultants. Not academics. Founders who have scaled real firms and are willing to show you the playbook. Your mentor group is curated to match your stage of growth so the conversations are always relevant.
ACCOUNTABILITY THAT CREATES RESULTS.
Hope is not a strategy. You’ll come in with a vision and leave with a plan and a cohort of peers who will hold you to it. We track real growth metrics because real growth is the point.